Arm & Hammer Roblox

At The VIA Agency, I had the opportunity to work on an innovative and educational campaign for Arm & Hammer, utilizing the popular online platform Roblox. Our project, Arm & Hammer's Mad Science Lab, was designed to promote the brand's baking soda product by engaging kids in a fun and interactive virtual environment.

The Concept

Arm & Hammer's Mad Science Lab was conceived as an immersive Roblox game where kids could explore the fascinating properties of baking soda through a series of exciting science experiments. The goal was to create an educational yet entertaining experience that would resonate with young audiences and their parents, highlighting the versatility and benefits of Arm & Hammer™ baking soda in a memorable way.

How It Works

The game features a virtual Mad Science Lab filled with various interactive activities. Players can customize their characters and dive into a world of scientific discovery, participating in experiments such as:

• Volcano Eruption: Kids can create their own volcanic eruptions using baking soda and vinegar, learning about chemical reactions in a visually stimulating way.
• Rocket Launch: This activity allows players to build and launch rockets, demonstrating the power of baking soda and acid mixtures in propulsion.
• Magic Potion Experiment: In this whimsical experiment, players mix different ingredients to create magical potions, uncovering the magic of science.

Bringing the Project to Life

Developing Arm & Hammer's Mad Science Lab involved a multidisciplinary approach. We collaborated with game designers, educational consultants, and the Arm & Hammer brand team to ensure the game was both engaging and informative. Our team focused on creating a visually appealing and user-friendly environment that would captivate kids' imaginations while providing educational value.

Technological Innovation

The Roblox platform provided the perfect medium for our project, offering robust tools for creating interactive 3D environments. We leveraged these tools to design realistic and engaging experiments that kids could easily understand and enjoy. The integration of Arm & Hammer’s branding was seamlessly woven into the gameplay, reinforcing the educational messages without detracting from the fun.

User Engagement and Impact

Since its launch, Arm & Hammer's Mad Science Lab has received positive feedback from both kids and parents. The game not only entertains but also educates, helping kids understand basic scientific principles through hands-on experiments. The interactive nature of the game encourages repeated play, reinforcing the learning experience and fostering a positive association with the Arm & Hammer brand.

Results

Creating Arm & Hammer's Mad Science Lab was a rewarding experience that demonstrated the power of combining education with entertainment. At The VIA Agency, we are committed to leveraging innovative technologies to create impactful campaigns. This project stands as a testament to our ability to engage young audiences in meaningful ways, promoting learning and brand loyalty through interactive play.